Book: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
Details of Book: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Book: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Author: W. Chan Kim, Renee Mauborgne
ISBN: 1591396190
ISBN-13: 9781591396192
, 978-1591396192
Binding: Hardcover
Publishing Date: 2005/02/28
Publisher: Harvard Business School Press
Number of Pages: 288
Language: English