Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
Details of Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant Title: Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant
Author: W. Chan Kim, Renee Mauborgne
ISBN: 1591396190
ISBN-13: 9781591396192
Binding: Hardcover
Publishing Date: 2005
Publisher: Harvard Business School Press
Number of Pages: 272
Language: English