“bono”

This book is intended for use both at home and at school. At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. La... More

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration. Conflicts in the business world often arise because of a clash of values, and it is therefore essential that companies, managers, and employees all have a f... More

Despite the modern day emphasis on physical appearance, there is an easier way to become a desirable person rather than dieting or buying expensive clothes. Regardless of outer appearance, if people have minds that are fascinating, creative, and exciting--if they are good thinkers--they can be beaut... More

While many religions focus on the negative by telling us exactly what we should not do, this groundbreaking guide suggests that achievement and success are reachable through positive daily deeds. The fundamental principles presented here are not concerned with avoiding evils but on producing good in... More

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas, Edward de Bono (the inventor of lateral and parallel thinkin... More

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your a... More

Thinking is a skill it can be developed and improved if one knows how Edward de Bono This book which is now internationally known and also a bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. The author has worked out speci... More

Modern life can be unnecessarily frustrating. Needless systems, processes, legislation and red tape only serve to increase our anxiety. Here Edward de Bono, the originator of lateral thinking, shows us how we can bring a little simplicity into our complex lives. The challenge of achieving simplici... More