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The Fortune At Bottom Of Pyramid (cd)
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Publisher: Pearson Education Limited
The Fortune At Bottom Of Pyramid (cd)
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.Includes CD-ROM.
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Details of The Fortune At Bottom Of Pyramid (cd) Title: The Fortune At Bottom Of Pyramid (cd)
Author: Prahalad
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2006
Publisher: Pearson Education Limited
Number of Pages: 432
Author: Prahalad
ISBN:
8177587765
ISBN-13:
9788177587760
Binding: Hardcover
Publishing Date: 2006
Publisher: Pearson Education Limited
Number of Pages: 432
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