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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competitions (English)

Author: Morgan John
Paperback
Language: English
Length: 210 Pages
Publisher: Wiley India
Rs. 445
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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competitions (English) (Paperback) Price: Rs.445

Brand Against the Machine is the blueprint on how to market your brand to attract better clients and to break out from the noise that is traditional corporate branding. Most branding books talk about ability and creating great products or services. This is simply the 'Field of Dreams' approach to marketing; thinking that just because you have a product or service, you're going to make money, is a huge mistake. While ability is important, it's your visibility that matters. Visibility gets you in the door, your ability keeps you there.

About the Author
John Morgan
is the President of Brand Against The Machine, a company that specializes in personal and corporate branding and online marketing, and that helps entrepreneurs position themselves as leading authorities and experts to their target market. John has worked with companies in over 300 industries, including some of the largest brands in the world, Fortune 500 companies, and TV stars. He regularly speaks to audiences ranging from 50 to 3,000 people across the world and has been featured on FastCompany.com and MSNBC, among others.

Table of Contents

  • The Machine
  • Why Branding?
  • The Brand Framework
  • Visibility versus Ability
  • Attention Doesn't Equal Trust
  • The Right Position
  • The Master Plan
  • Marketing versus Branding
  • Do You Believe?
  • Anchor Belief
  • Death of the Mundane
  • The Creation Story
  • Extra Ordinary
  • Bring the Noise
  • Content Explosion
  • Top Yourself
  • Welcome to the Social Parade
  • The Brand Conversation
  • Many Shades of You
  • Celebrity Currency
  • The Uncommon Brand
  • Dissident
  • Your Brand's Home Base
  • Shock and Awe
  • The Presentation Age
  • Video Made the Internet Star
  • Brand Alliance
  • Dirty Little Secret
  • Little Things
  • Race to the Bottom
  • Longing to Belong
  • Brand Without a Cause
  • Why Your Website Sucks
  • Misunderstood
  • The Hangout
  • Light the Fuse
  • Overnight Authority
  • Everything in Twos
  • Point of View
  • Back and Forth
  • Feeling Good
  • Everything You Do Is Branding
  • Hidden Brand Advocates
  • Come as You Are
  • The 20/60/20 Rule
  • The Real Thing
  • What's in a Name?
  • The Prospect Cycle
  • Viva La Failure
  • Know Your Enemy
  • Erase, Then Replace
  • The Sound of Silence
  • The 10:100 Method
  • Your Online Presence
  • Raise Your Standards
  • Warning: You've Been Lied To
  • Monitor and Measure
  • How to Ensure Your Brand Fails
  • What Is Killing Entrepreneurs?
  • Twenty Rules
  • Parting Shot Special Offer Acknowledgments Index

Specifications of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competitions (English) (Paperback)

Contributors
Author Morgan John
Book Details
Publisher Wiley India
Publication Year 2012
ISBN-13 9788126536177
ISBN-10 8126536179
Language English
Binding Paperback
Number of Pages 210 Pages
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    Book: Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competitions (English) by Morgan John
    ISBN Number: 8126536179, 9788126536177, 978-8126536177

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