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Brand Against the Machine is the blueprint on how to market your brand to attract better clients and to break out from the noise that is traditional corporate branding. Most branding books talk about ability and creating great products or services. This is simply the 'Field of Dreams' approach to marketing; thinking that just because you have a product or service, you're going to make money, is a huge mistake. While ability is important, it's your visibility that matters. Visibility gets you in the door, your ability keeps you there.
About the Author
John Morgan is the President of Brand Against The Machine, a company that specializes in personal and corporate branding and online marketing, and that helps entrepreneurs position themselves as leading authorities and experts to their target market. John has worked with companies in over 300 industries, including some of the largest brands in the world, Fortune 500 companies, and TV stars. He regularly speaks to audiences ranging from 50 to 3,000 people across the world and has been featured on FastCompany.com and MSNBC, among others.
|Number of Pages||210 Pages|
|Series & Set Details|
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