Book: Brand Positioning: Strategies For Competitive Advantage, 2/e This second edition of "Brand Positioning "helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications, as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more
Details of Book: Brand Positioning: Strategies For Competitive Advantage, 2/e Book: Brand Positioning: Strategies For Competitive Advantage, 2/e
Author: Subroto Sengupta
ISBN: 0070581592
ISBN-13: 9780070581593
, 978-0070581593
Binding: Paperback
Publishing Date: 2004
Publisher: Tata Mgraw Hill
Number of Pages: 316
Language: English