Brand Positioning: Strategies For Competitive Advantage, 2/e

(Paperback - 2004)
by

Subroto Sengupta

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Publisher: Tata Mgraw Hill



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Book: Brand Positioning: Strategies For Competitive Advantage, 2/e
This second edition of "Brand Positioning "helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications, as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more
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Details of Book: Brand Positioning: Strategies For Competitive Advantage, 2/e Book: Brand Positioning: Strategies For Competitive Advantage, 2/e
Author: Subroto Sengupta
ISBN:

0070581592


ISBN-13:

9780070581593

,

978-0070581593


Binding: Paperback
Publishing Date: 2004
Publisher: Tata Mgraw Hill
Number of Pages: 316
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Brand Positioning: Strategies For Competitive Advantage, 2/e by Subroto Sengupta
    ISBN Number: 0070581592, 9780070581593, 978-0070581593