Brand Seg'meant'ation: Seven Strategies For Effective Segmentation

This work analyses the concept of brand segmentation with detailed case studies and presentations.Would it not be foolish to try and sell a comb to a bald man or a refrigerator to an Eskimo? Wrong Segmentation does not yield the right results. Brand Seg‘meant’ation is a book that offers a fresh approach to the subject and brings out the significance of whether a segment is ‘meant’ for your brand or your brand is ‘meant’ for a segment. The author, drawing from his ide practical experience, brings out a refreshing brand strategy – if the segment and brands are ‘meant’ for each other, the probability of brand success increases.