Cart (0)
Digital Cart (0)
Home  >  Books  >  Brand Valued: How Socially Valued Brands Hold th...
Buy Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success: Book
Web Reader
Now you can read Flipkart eBooks on various web browsers
Android
Install Flipkart eBooks App on your Android(2.2 or higher) devices from Google Play Store
iOS
Install Flipkart eBooks App on your iOS devices from App Store
Windows Phone 8
Install Flipkart eBooks App on your Windows Phone 8 devices from Store

Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success

Paperback
Language: English
Publisher: Wiley India
Rs. 499 7% Off
Rs. 460
Inclusive of taxes
(Free home delivery)
Seller: WS Retail
85% positive feedback [?]
(3,101,291 ratings)
Buy any book and get Free Delivery. View Details This offer is valid for Seller: 'WS Retail' till the offer ends.
COMBO OFFER: Exciting combos available View combos
In Stock.
Standard delivery in 2-3 business days. [?]
Faster Delivery may be available
[?]
Get it by Tomorrow
02 hrs 03 mins left
90 per item
Enter Pincode and Check Availability in your city
Choose this delivery option in checkout
More about Faster Delivery Options
Check your delivery options:
Pincode: Change
Shipping to: Change
Other Editions view all (1)
Delivered in 26-27 days.
Rs. 2198/-

Table of Contents

Introduction
PART I Setting the Scene -- The Tangled Worlds of Brands and Social Capital

Congratulations -- It's a beautiful baby brand
· Efficient and rational -- adjectives of an era
· From utilitarian to hedonic -- when needs explode
Innocent bystanders or calculating protagonists?
· Consume! Consume! Consume!
· Which came first -- brands or demand?
The public gets what the public wants
· Whatever you do, don't panic . . .
· The good guys and the bad guys
· Devotees, Hostages and Critics
· Concluding remarks

PART II The 2018 Unsustainability' of Sustainability and our Need to Understand the Era of Social Capital Rising
Charge!

· Once upon a time, everything happened
· The wisdom of crowds
· Symptoms and causes

Water, water everywhere -- How brands help us choose
· Maximisers and satisficers
· We can't have it all
· Frames
· Opportunity costs and trade-offs
· Why encouraging satisficing would be so much better -- for everyone
It's been emotional
· Wanting versus liking
· Where have we ended up?
· Concluding remarks

PART III The Elixir of Life -- Literally. Why We Depend on Social Capital
The 2018what' of social capital

· Social capital defined
· Forms of social capital
· Strands of social capital
Trust -- Small word, big impact
· What, then, is trust?
· Brands and trust
The 2018why' of social capital
· Social capital, brands and society
· Internal and external audiences
· Education
· Neighbourhoods
· Democracy
· Health and wellbeing
· Harmony and social capital
· Concluding remarks


PART IV Towards Social Equity Brands and How a Social Capital Strategy Gets Us There
Stand up Social Equity Brands


· Social Equity Trait #1: Compelling narratives
· Social Equity Trait #2: The power of emotion
· Social Equity Trait #3: From consumer to citizen (who consumes)
· Social Equity Trait #4: Value-in-use
· Social Equity Trait #5: Dialogue
· Social Equity Trait #6: Shared understanding
· Social Equity Trait #7: Balanced social capital
· Social Equity Trait #8: From 2018accessibility' to 2018assessability'
· Social Equity Trait #9: Intrinsic trumps extrinsic
· Social Equity Trait #10: It's the experience that counts From the 4Ps to the 5Is -- Social Capital Strategy
· Interconnectedness
· Inclusiveness
· Ignition
· Interest
· Imagination
· Inside and out

Apples today, with oranges tomorrow -- Measuring social capital
· Measuring the structural component -- Dialogue
· Measuring the cognitive component -- Shared thinking
· Measuring the relational component -- Trust
· The Sustainable Futures Quotient -- SFQ
· Bringing talk, thought and trust together
· Social capital and brand locus
· Concluding remarks

PART V Broadcast Off, Dialogue On -- Invitation to Form Bonding, Bridging and Linking Capital (Apply Online)
Ten brands heading towards becoming Social Equity Brands -- a primer for conversation

· Danone
· Unilever
· Pepsi
· Walmart
· Equity Bank
· Vodafone
· Toyota
· GE
· IBM
· Starbucks
End Notes
Index

Specifications of Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success (Paperback)

Contributors
Authored By Fernando Rodes Vila
Book Details
Publisher Wiley India
Publication Year 2012
ISBN-13 9788126536214
ISBN-10 8126536217
Language English
Binding Paperback
Please note: All products sold on Flipkart are brand new and 100% genuine

Book Reviews of Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success

Have you used this product?
Be the first to rate it.
No reviews available.
    Book: Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success by
    ISBN Number: 8126536217, 9788126536214, 978-8126536214

PAYMENT METHOD

POWERED BY
Loading ...