Breakthrough: How Great Companies Set Outrageous Objectives And Achieve Them

"Teams that embrace bold goals and breakthrough strategies can accomplish remarkable results. This book will be invaluable to anyone embarking on that path."
- Bart Butzer
Executive Vice President, Target Corporation

"Yellow's continued industry leadership will result in large part from embracing Bill Davidson's philosophy and approach."
- Bill Zollars
CEO, Yellow Corporation

"Strategic change is a high-risk, high-return proposition. Davidson's framework provides a sure, firm foundation for success."
- Roger MacFarlane
CEO, UTi Worldwide

"This is a serious piece of work which should be required reading for all business leaders. If you plan on remaining or becoming number one in your industry, have your top management team read this right away."
- Bob Herson
CEO, Executive Focus International, Inc.

"I could not put it down-stunning insights into corporate strategy and tactics."
- Randall Lunn
General Partner, Palomar Ventures

Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a ten-year landmark study of more than seventy bold, breakthrough companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab, and Dell Computer, the book shows how these remarkable companies adopted outrageous objectives and then did what it takes to achieve remarkable results.