Bringing New Technology To Market

Today, as companies seek more effective ways to exploit the intellectual property they create, it is becoming more important than ever before for students in business, engineering and sciences to understand the processes that result in successful new technology products in the market and the consequent issues related to the transfer and commercialization of new technology.
This book is designed to address this entire technology commercialization process-from idea to market. It enables students, managers, and entrepreneurs to understand different business models, processes, characteri-stics-whether engineering technology, biotechnology, or information systems technology-from mainstream types of businesses and learn how to successfully commercialize the intellectual property they develop.
The text is based on three major themes-value creation, speed, and entrepreneurship-that infuse all of the concepts presented to successfully navigate the techno-logy commercialization process.