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Built to Love 1st Edition
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Built to Love 1st Edition (Paperback)
Built to Love 1st Edition
(Paperback)
Publisher: Tata McGraw-Hill Education (2011)
Rs. 550
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Read more Cancellations & Returns.
Please note that innerwear, lingerie, socks and clothing freebies are not eligible for exchange.
Read more Cancellations & Returns.
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When does this policy not apply?
The guarantee does not extend to:
The guarantee does not extend to:
- Defective products which are covered under the manufacturer's warranty.
- Digital products and services (Flyte eBooks & music downloads).
- Innerwear, Lingerie, socks and clothing freebies
- Damages due to misuse of product or Incidental damage due to malfunctioning of product.
- Any consumable item which has been used or installed.
- Products with tampered or missing serial numbers.
- Items that are returned without original packaging, freebies or accessories.
Read more Cancellations & Returns.
Built to Love 1st Edition (Paperback) Price: Rs.550
Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.
Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!).
Then, using analytical and practical tools, the authors show how to analyze customers emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.
Table of Contents
Introduction Energizing the Marketplace
Chapter 1 Product Emotions
Chapter 2 Profitability of Emotions
Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion
Chapter 4 The Paths to Emotion
Chapter 5 Supported Emotions: The Key to Today's Leading Products
Chapter 6 Product Emotion Strategy
Chapter 7 The Emotion of Form and Touchpoints to Create It
Chapter 8 Meeting Societal Needs: Positive Roles for Emotion
Chapter 9 Emotion's Role in Technology Products
Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers
Specifications of Built to Love 1st Edition (Paperback)
| Book Details | |
|---|---|
| Publisher | Tata McGraw-Hill Education |
| Publication Year | 2011 |
| ISBN-13 | 9780071321112 |
| ISBN-10 | 007132111X |
| Language | English |
| Edition | 1st |
| Binding | Paperback |
| Number of Pages | 216 Pages |
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