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Built to Love (English) 1st Edition

(Paperback)
Paperback
Language: English
Length: 259 pages
Publisher: Tata McGraw - Hill Education
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Table of Contents

Introduction Energizing the Marketplace
Chapter 1 Product Emotions
Chapter 2 Profitability of Emotions
Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion
Chapter 4 The Paths to Emotion
Chapter 5 Supported Emotions: The Key to Today's Leading Products
Chapter 6 Product Emotion Strategy
Chapter 7 The Emotion of Form and Touchpoints to Create It
Chapter 8 Meeting Societal Needs: Positive Roles for Emotion
Chapter 9 Emotion's Role in Technology Products
Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers

Specifications of Built to Love (English) 1st Edition (Paperback)

Book Details
Publisher Tata McGraw - Hill Education
ISBN-10 007132111X
Edition 1st
Number of Pages 259 Pages
Publication Year 2011
Language English
ISBN-13 9780071321112
Binding Paperback
Contributors
Authored By Jonathan Cagan, Peter Boatwright
Author Info
Peter Boatwright, Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering. Co-author of The Design of Things to Come. Jonathan Cagan is an expert in pro...View More
Peter Boatwright, Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering. Co-author of The Design of Things to Come. Jonathan Cagan is an expert in product development and innovation methods for early stage product development. He is the co-author of two books: "Creating Breakthrough Products" and The Design of Things to Come. Jon teaches new product development at Carnegie Mellon and in executive training sessions in small and large companies. He also co-directs the Masters in Product Development program at Carnegie Mellon, and he co-directs the Center for Product Strategy and Innovation. Donna Sturgess is the Global Head of Innovation for GlaxoSmithKline, a pharmaceutical company
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