Cart (0)
Digital Cart (0)
Shortlist 0
Some error has occured while getting your complete shortlist. Retry
Use this space to shortlist the products you like. To add a product here, simply click the icon.
You can't compare with the above items. (Clear all items in the Compare list)

Built to Love (English) 1st Edition

(Paperback)
Paperback
Language: English
Length: 259 pages
Publisher: Tata McGraw - Hill Education
Check Availability at
Invalid Pincode Entered
Available with 1 Seller at Change
List Price: Rs. 585
Rs. 497 15% OFF
Selling Price
+ Rs 40 Delivery ?

Shipping Charges

Why is there a shipping charge for this item?

Sellers with Flipkart Advantage waive off the delivery charge for Orders over Rs 500. For all Orders under Rs 500, a nominal delivery charge is added per item.

Sellers without Flipkart Advantage may or may not add a delivery charge to your Order. This is subject to Seller discretion.

Sold by

UBSPD 3.8 / 5
69% positive feedback (4,186 ratings)
  • 5 star
    2,150
  • 4 star
    744
  • 3 star
    302
  • 2 star
    148
  • 1 star
    842
Positive
Neutral
Negative

Delivered By

?
  • Usually Delivered in 4-5 business days.

Cash On Delivery

?
May be available! Enter Pincode to confirm.
30 day Replacement Guarantee. ?

Built to Love (English) 1st Edition (Paperback) Price: Rs. 497

Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!).

Then, using analytical and practical tools, the authors show how to analyze customers emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

Was this product information helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Table of Contents

Introduction Energizing the Marketplace
Chapter 1 Product Emotions
Chapter 2 Profitability of Emotions
Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion
Chapter 4 The Paths to Emotion
Chapter 5 Supported Emotions: The Key to Today's Leading Products
Chapter 6 Product Emotion Strategy
Chapter 7 The Emotion of Form and Touchpoints to Create It
Chapter 8 Meeting Societal Needs: Positive Roles for Emotion
Chapter 9 Emotion's Role in Technology Products
Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers

Specifications of Built to Love (English) 1st Edition (Paperback)

Book Details
Publisher Tata McGraw - Hill Education
ISBN-10 007132111X
Edition 1st
Number of Pages 259 Pages
Publication Year 2011
Language English
ISBN-13 9780071321112
Binding Paperback
Contributors
Authored By Jonathan Cagan, Peter Boatwright
Author Info
Peter Boatwright, Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering. Co-author of The Design of Things to Come. Jonathan Cagan is an expert in pro...View More
Peter Boatwright, Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering. Co-author of The Design of Things to Come. Jonathan Cagan is an expert in product development and innovation methods for early stage product development. He is the co-author of two books: "Creating Breakthrough Products" and The Design of Things to Come. Jon teaches new product development at Carnegie Mellon and in executive training sessions in small and large companies. He also co-directs the Masters in Product Development program at Carnegie Mellon, and he co-directs the Center for Product Strategy and Innovation. Donna Sturgess is the Global Head of Innovation for GlaxoSmithKline, a pharmaceutical company
Was the product specification helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of Built to Love (English) 1st Edition (Paperback)

 

Have you used this product?

Rate it now.

Be the first to write a Review
 

PAYMENT METHOD

Loading ...