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Built to Love (English) 1st Edition

Paperback
Language: English
Length: 259 Pages
Publisher: Tata McGraw - Hill Education
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Built to Love (English) 1st Edition By Jonathan Cagan, Peter Boatwright
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Built to Love (English) 1st Edition (Paperback) Price: Rs.585

Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!).

Then, using analytical and practical tools, the authors show how to analyze customers emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

Table of Contents

Introduction Energizing the Marketplace
Chapter 1 Product Emotions
Chapter 2 Profitability of Emotions
Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion
Chapter 4 The Paths to Emotion
Chapter 5 Supported Emotions: The Key to Today's Leading Products
Chapter 6 Product Emotion Strategy
Chapter 7 The Emotion of Form and Touchpoints to Create It
Chapter 8 Meeting Societal Needs: Positive Roles for Emotion
Chapter 9 Emotion's Role in Technology Products
Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers

Specifications of Built to Love (English) 1st Edition (Paperback)

Contributors
Authored By Jonathan Cagan, Peter Boatwright
Author Info

Peter Boatwright, Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University's Tepper School of Business, with an appointment in Mechanical Engineering. Co-author of The Design of Things to Come.... Read More

Book Details
Publisher Tata McGraw - Hill Education
Publication Year 2011
ISBN-13 9780071321112
ISBN-10 007132111X
Language English
Edition 1st
Binding Paperback
Number of Pages 259 Pages
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