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Business Creativity
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Publisher: Kogan Page India
Business Creativity
New Page 2
For a company to be successful, creativity needs to be encouraged throughout the organisastion. There is a temptation to banish creativity to the arts, relying on imitation of past successes to carry business forward. This may work for a time, but only by constantly improving product and performance is it possible to stay ahead in a competitive world. Business Creativity provides a simple structure that enables the reader to apply creativity techniques in the workplace.
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Details of Business Creativity Title: Business Creativity
Author: Paul Birch, Brain Clegg
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 1996
Publisher: Kogan Page India
Number of Pages: 85
Author: Paul Birch, Brain Clegg
ISBN:
8175540109
ISBN-13:
9788175540101
Binding: Paperback
Publishing Date: 1996
Publisher: Kogan Page India
Number of Pages: 85
New Book by Malcolm GladwellGladwell's important new book, "Outliers", seems at first glance to be a description of exceptionally talented individuals. But in fact, it's another book about deep patterns. Exceptionally successful people are not lone pioneers who created their own success, he argues. They are the lucky beneficiaries of social arrangements.
See all books written by Malcolm Gladwell
See all books written by Malcolm Gladwell
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