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Business Marketing Management
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Publisher: Thomson Learning
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Business Marketing Management
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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Details of Business Marketing Management Title: Business Marketing Management
Author: Hutt Michael D.
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2003
Publisher: Thomson Learning
Language: English
Author: Hutt Michael D.
ISBN:
0324190433
ISBN-13:
9780324190434
Binding: Hardcover
Publishing Date: 2003
Publisher: Thomson Learning
Language: English
Related Tags michael d hutt
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