Book: Business Marketing: Connecting Strategy, Relationships, And Learning Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Details of Book: Business Marketing: Connecting Strategy, Relationships, And Learning Book: Business Marketing: Connecting Strategy, Relationships, And Learning
Author: F. Robert Dwyer, Tanner John F. Jr.
ISBN: 0073529907
ISBN-13: 9780073529905
, 978-0073529905
Binding: Hardcover
Publishing Date: 2008/01/01
Publisher: Mcgraw-hill College
Number of Pages: 678
Language: English