Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 1st Edition

Considering today’s dynamic business environment, fluctuating markets, and intense competition, this is the perfect guide for businessmen, entrepreneurs, and those who need to innovate their business models or generate new ones.

Summary Of The Book

Business Model Generation is unique in its supremely illustrative style, which aids designers and non-business personnel and helps them comprehend deep business-related concepts and jargon with ease.

The book has been broken down into five segments, Canvas, Patterns, Design, Strategy and Process, to help readers grasp the technicalities.
The section titled Canvas explicates the meaning of a business model and describes the building blocks of a practical model. Here, one can learn about a tool for constructing a business model, called the Canvas. This segment consists of three subdivisions: Definition of a Business Model, The 9 Building Blocks, and The Business Model Canvas.

The section titled Patterns analyzes and expounds several business models that have been implemented lately. It incorporates five subdivisions: Unbundling Business Models, The Long Tail, Multi-Sided Platforms, FREE as a Business Model, and Open Business Models.

The Design segment simplifies and interprets the building blocks necessary to devise one’s own operative model and has six subdivisions under it: Customer Insights, Ideation, Visual Thinking, Prototyping, Storytelling, and Scenarios.

The Strategy segment examines the kind of environment that today’s business models must be built around. It further goes on to elucidate how a business model needs to be assessed and teaches readers the techniques of managing more than one model at a time. The four chapters in this segment are Business Model Environment, Evaluating Business Models, Business Model Perspective on Blue Ocean Strategy, and Managing Multiple Business Models.

Process is the last segment of the book and contains six chapters, i.e. Business Model Design Process, Outlook, Afterword, Where Did This Book Come From?, and References. It takes the reader through the entire operation of developing a business model.

This guide is authored by Alexander Osterwalder and Yves Pigneur and was published in 2009. It is an international bestseller and is available in 18 different languages. Due to its rather congenial manner of communicating, the colour scheme and the generous supply of sketches, photos, and graphics, the book has become extremely popular and favored among business model guides.

About The Authors

Dr. Alexander Osterwalder is an author, speaker, and consultant in the field of business model creation and innovation.

In 2012, Alexander, along with Clark T. and Yves Pigneur, wrote the book Business Model You.

In terms of academics, Osterwalder holds a PhD in Management Information Systems from the University of Lausanne. As a speaker, he attends many international conferences. As a workshop facilitator, he has workshop engagements in over 20 countries and his career has taken him through numerous industries in diverse sectors like telecom, technology, media, and retail.

Dr. Yves Pigneur is a professor, author, and researcher.

Dr. Yves has also authored Business Model You: A One-Page Method for Reinventing Your Career, Modéliser par l’exemple - Pratique des Tableurs et des Bases de Données, and has written numerous articles.

Born on February 5, 1954, in Belgium, Pigneur obtained his PhD from the University of Namur in Belgium. He is a visiting professor at several universities and heads the Information Systems Institute at the University of Lausanne in Switzerland, where he has been Professor of Management since 1984. In conferences like IFIP, ISDSS, and AIM, he presides as the Chairperson.