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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (English) 1st Edition

(Paperback)
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Paperback
Author: Yves Pigneur Alexander Osterwalder
Language: English
Length: 288 pages
Publisher: Wiley India Pvt. Ltd.

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (English) 1st Edition (Paperback) Price: Rs. 466

New groundbreaking business models are what our generation needs to grow. Business Model Generation is a book which perfect for people who want to adopt new models to create revenue and value in business.

Summary of the Book

Business Model Generation is complete handbook for those people want to bring about a change in their business by adopting and implementing new business models. This book includes practical innovation techniques which are used by leading companies across the world.

About the Authors

Alexander Osterwalder is an author, speaker and strategy consultant. He owns a blog www.businessmodelalchemist.com which talks about business model innovation. Companies like IBM, 3M, Ericsson and Capgemini use business strategies described in Business Model Generation co-authored by Osterwalder.

Yves Pigneur is an author and professor at the Information Systems Institute of the University of Lausanne, Switzerland. Pigneur’s research has been published in over fifty books and refereed journals.

Table of Contents

Canvas.

• Definition of a Business Model.
• The 9 Building Blocks.
• The Business Model Canvas.

Patterns.

• Unbundling Business Models.
• The Long Tail.
• Multi-Sided Platforms.
• FREE as a Business Model.
• Open Business Models.

Design.

• Customer Insights.
• Ideation.
• Visual Thinking.
• Prototyping.
• Storytelling
• Scenarios.

Strategy.

• Business Model Environment.
• Evaluating Business Models.
• Business Model Perspective on Blue Ocean Strategy.
• Managing Multiple Business Models.

Process.

• Business Model Design Process.

Outlook.
Outlook.
Afterword.
Where did this book come from?
References.

Specifications of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (English) 1st Edition (Paperback)

Book Details
Publisher Wiley India Pvt. Ltd.
ISBN-10 8126533676
Edition 1stEdition
Imprint WILEY
Number of Pages 288 Pages
Publication Year 2011
Language English
ISBN-13 9788126533671
Binding Paperback
Series & Set Details
Series Name BUSINESS
Contributors
Authored By Yves Pigneur Alexander Osterwalder

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