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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (English) 1st Edition

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Paperback
Language: English
Length: 288 pages
Publisher: Wiley India Pvt. Ltd.
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Table of Contents

Canvas.

• Definition of a Business Model.
• The 9 Building Blocks.
• The Business Model Canvas.

Patterns.

• Unbundling Business Models.
• The Long Tail.
• Multi-Sided Platforms.
• FREE as a Business Model.
• Open Business Models.

Design.

• Customer Insights.
• Ideation.
• Visual Thinking.
• Prototyping.
• Storytelling
• Scenarios.

Strategy.

• Business Model Environment.
• Evaluating Business Models.
• Business Model Perspective on Blue Ocean Strategy.
• Managing Multiple Business Models.

Process.

• Business Model Design Process.

Outlook.
Outlook.
Afterword.
Where did this book come from?
References.

Specifications of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (English) 1st Edition (Paperback)

Book Details
Publisher Wiley India Pvt. Ltd.
ISBN-10 8126533676
Edition 1stEdition
Imprint WILEY
Number of Pages 288 Pages
Publication Year 2011
Language English
ISBN-13 9788126533671
Binding Paperback
Series & Set Details
Series Name BUSINESS
Contributors
Authored By Yves Pigneur Alexander Osterwalder
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