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Business Model You : A One-Page Method (English)

Language: English
Length: 258 Pages
Publisher: WILEY
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Business Model You : A One-Page Method (English) (Paperback) Price: Rs.452

Business Model You (BMY) is being produced by the same five-man team that created Business Model Generation and employs the same reader-driven, online community membership model. Where Business Model Generation (BMG) taught managers a unique and powerful way to summarize any business, and any business model, on a single sheet of paper, Business Model You! (BMY) teaches readers how to draw "personal business models" that clarify the essence of their work -- and reveal new career and life possibilities.

Specifically, the book shows readers how to 1) understand business model thinking and diagram their current personal business model, 2) understand themselves and define their purpose, 3) articulate a vision for change, 3) create a new personal business model harmonized with that vision, and 5) test and implement the new model.

The book is based on the Business Model Canvas methodology developed by Alexander Osterwalder, PhD and Dr. Yves Pigneur of the University of Lausanne. Thanks to its proven power and intuitive simplicity, this methodology (the basis for the international Wiley bestseller Business Model Generation) has quickly emerged as the world's leading business model description and innovation technique: now has more than 3,000 members representing 75 countries.

About The Author
Tim Clark (Portland, OR; leads the personal business model movement at A gifted teacher/trainer and a former entrepreneur who draws on personal experience with multimillion dollar acquisitions and flops alike, Clark has authored or edited five books on entrepreneurship, business models, and personal development, including the international bestseller Business Model Generation. He holds master's and doctorate degrees in business, and is currently serving as a visiting professor at the University of Tsukuba in Tokyo.

Alexander Osterwalder, PhD (Lausanne, Switzerland;; is an international speaker, workshop facilitator and strategy consultant.  He writes a popular blog on business model innovation at

Yves Pigneur, PhD, (Lausanne, Switzerland) is a professor of business at the University of Lausanne, Switzerland.  He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver.  Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM).  His research has been published in over fifty books, refereed journals and conference proceedings.

Table of contents
1 Canvas - Learn to use the key tool for describing and analyzing organizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World
Chapter 2 The Business Model Canvas
Chapter 3 The Personal Business Model Canvas
2 Reflect - Revisit your life direction and consider how you want to align your personal and career aspirations.
Chapter 4 Who Are You?
Chapter 5 Identify Your Career Purpose
3 Revise - Adjust or reinvent - your work life using the Canvas and discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself
Chapter 7 Re-Draw Your Personal Business Model
4 Act - Learn to make it all happen.
Chapter 8 Calculate Your Business Value
Chapter 9 Test Your Model in the Market
Chapter 10 What's Next?
5 Extras - Read more about the people and resources behind Business Model You.
The Business Model You Community
Creator Bios

Related Video for Business Model You : A One-Page Method (English) (Paperback)

Specifications of Business Model You : A One-Page Method (English) (Paperback)

Authored By Tim Clark Alexander Osterwalder Yves Pigneur
Book Details
Publisher WILEY
Imprint WILEY
Publication Year 2012
ISBN-13 9788126535842
ISBN-10 8126535849
Language English
Binding Paperback
Number of Pages 258 Pages
Series & Set Details
Series Name BUSINESS
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Book Reviews of Business Model You : A One-Page Method (English)

TOP REVIEWS View All Top Reviews (2)

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05 Jan 2014
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Not worth it

It is natural to have high expectation when you read the intro on this book, but the actual book has nothing much in it or may be the book is meant for a different class of readers (unlike me).

0 of 0 users found this review helpful.
27 Dec 2013
first to review
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certified buyer
Its a Great Book

Speedy delivery and an amazing experience.
Talking about the book, its a must read for almost every working professional.
I was so fascinated by "Business Model Generation," that I went on and ordered this version.
And I wasn't disappointed. It's a best seller for a reason.

0 of 0 users found this review helpful.
    Book: Business Model You : A One-Page Method (English) by
    ISBN Number: 8126535849, 9788126535842, 978-8126535842


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