Business Plans For Dummies 2nd Ed

This down-to-earth book guides you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out the competition; simplifying all the financial stuff; staying on top of trends and fostering a winning atmosphere for your staff. There is new information on clarifying company values, identifying customers and market opportunities, technological trends, and global opportunities and deals with the incorporation of social responsibility issues in planning, in light of recent corporate scandals engulfing business.

Table of contents :
Introduction
Part I Knowing Where You Want To Go
· Preparing to Do a Business Plan
· Understanding the Importance of a Business Plan
· Setting Off in the Right Direction
· Charting the Proper Course
Part II Describing Your Marketplace
· Examining the Business Environment
· Slicing and Dicing Markets
· Getting Better Acquainted With Customers
· Checking Out Your Competition
Part III Weighing Your Company’s Prospects
· Assessing Where You Stand Today
· Making Money Doing What You Do Best
· Figuring Out the Financial Details
· Forecasting and Budgeting
Part IV Looking To The Future
· Managing Uncertainty
· Thinking Strategically
· Growing Up and Growing Bigger
Part V Putting Your Business Plan Into Action
· Shaping Your Organization
· Leading the Way
Part VI The Part Of Tens
· Ten Signs That Your Business Plan Needs Refreshing
· Ten Questions to Ask about Your Plan
· Ten Business-Planning Never-Evers
Appendix A Sample Business Plan
Index

Market Description :
· Primary audience: The entrepreneur who wants to start his or her own business or generate interest or financial backing for their projects
· Secondary audience: The business owner who wants to expand their business opportunities or enlarge their company

About Author :
Paul Tiffany is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, U. of Penn. He is a management consultant to numerous firms and agencies all over the world focusing on the art and science of business strategy, planning and management concepts.

Steven Peterson is the founder and CEO of Strategic Play, is an expert in the application of sophisticated computer models to business strategy and planning. He is the designer and developer of The Protean Strategist, a business simulation which recently received Human Resource Executive magazine's "Best New Training Product" award. Dr. Peterson is an Executive Education Lecturer at the UC Berkeley Haas School of Business and the IMD Business School in Lausanne, Switzerland