Business The Richard Branson Way: 10 Secrets Of The World's Greatest Brand Builder, 3rd Ed

Now bought completely up to date for this new edition, Business the Richard Branson Way 3rd edition not only reveals the secrets of Branson’s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Table of contents :

The Early Years
Tycoon-in-Waiting
Branson’s World
10 Secrets
Part I: Pick on Someone Bigger Than You
· Attack dominant market players
· Richard the lion heart
· Hoist a pirate flag
· Every underdog has its day
· Pick your battles
· Hit ‘em where it hurts
Part II: Do the Hippy, Hippy Shake
· It pays to be alternative
· Don’t be a bread head
· No jacket required
· Power to the people
· Sex and drugs and rock ‘n’ roll
· Shake it up baby
Part III: Haggle: Everything’s Negotiable
· Branson is a hard negotiator
· Nice guys finish first
· Never say never
· Talk softly and carry a big stick
· Act on good advice
· Silver linings
Part IV: Make Work Fun
· Creating an exciting work culture is the best way to motivate and retain good people; it also means you don’t have to pay them as much
· Are we having fun yet?
· Let ‘em loose
· Call me Richard
· No pain, no gain
· The magical mystery tour
Part V: Do Right by Your Brand
· Look after your brand and it will last
· Have brand, will travel
· Stretching a point
· Keeping the faith
· Making waves
· Beard-faced cheek
Part VI: Smile for the Cameras
· Media attention is a great way to promote your business
· Hold the front page
· All teeth and no trousers
· The people’s champion
· Too good to be true?
· Now you see me, now you don’t
Part VII: Don’t Lead Sheep, Herd Cats
· Liberate creativity and encourage people to do what they do best
· Leading from the rear
· Catalytic converter
· Talent scout
· Master of mayhem
· Ship ahoy
Part VIII: Faster Than a Speeding Bullet
· Branson moves quickly when an opportunity presents itself. Business start-ups are a core competence
· Turbo Branson
· Leap before you look
· The decisive moment
· With a little help from my friends
· Virgin’s sample of one
Part IX: Size Does Matter
· Think big but keep it simple. Biz start-ups are a Virgin speciality
· From acorns
· The simple life
· The atomized empire
· The houseboat HQ
· Ideas welcome
Part X: Never Lose the Common Touch
· Hi, I’m the chairman
· Every man
· Little things that matter
· Finger on the pulse
· Karma chameleon
· Conclusions

Index

Market Description :
· Fans of Richard Branson and his business exploits
· Aspiring managers and mid level execs looking for some inspiration from one of the world’s finest and most successful entrepreneurs
· CEOs and senior execs who want to be Richard Branson

About Author :
Des Dearlove is co founder of the media content, concepts and consulting firm Suntop Media. He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy + Business. Suntop Media’s Thought Leader Interview series is syndicated to publications in more than 25 countries.

Des is an author or co-author of numerous books. They include Generation Entrepreneur, Gravy Training, and Firestarters! Des is an editor of the bestselling Financial Times Handbook of Management, now in its third edition.