Business Sutra - A Very Indian Approach to Management (English, Hardcover, Pattanaik Devdutt)
Winner of the DMA-NTPC Book Award 2013
Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.
In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise - if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi-a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi-a playground where everyone is happy.
Interesting Facts
About the Author
Devdutt Pattanaik is a doctor who worked in the pharmaceutical and healthcare industry for fifteen years, before turning his passion for mythology into his profession. He has authored over 600 articles and 30 books on the relevance of sacred stories, symbols and rituals in modern times. His books include - Myth=Mithya - Decoding Hindu Mythology, Book of Ram, Jaya - An Illustrated Retelling of the Mahabharata, Sita - An Illustrated Retelling of the Ramayana, 7 Secrets from Hindu Calendar Art, 7 Secrets of Vishnu, 7 Secrets of Shiva, 7 Secrets of the Goddess, Devlok series for children, Pashu - Animal Tales from Hindu Mythology, 99 Thoughts on Ganesha, Business Sutra - A Very Indian Approach to Management and Shikhandi - And Other Tales They Don’t Tell You.
Imprint |
|
Publication Year |
|
Height |
|
Length |
|
Very interesting 3B framework
Balajii Chandarasikharan
Certified Buyer, Chennai
Mar, 2013
Good book but a little biased opinions at places
Amit Toshniwal
Certified Buyer, Navi Mumbai
Jan, 2014
An easy yet profound read!
Krrish
Certified Buyer, Bangalore
Jan, 2014
Great product
Virendra Singh Shekhawat
Certified Buyer, Jaipur
Mar, 2018
Business Sutra : A Very Indian Approach to Management
Tewari PC
Certified Buyer, Nainital
Dec, 2013
superb book.fun to read.
shah
Certified Buyer, Ahmedabad
Dec, 2015
Superb BooK.
swadhin patnaik
Certified Buyer, Bhubaneswar
Dec, 2014
A wonderful service
Diptendu Bhattacharya
Certified Buyer, Chinsurah
Aug, 2014
Fresh perspective on Management
Jayachandra Madarapu
Certified Buyer, Hyderabad
May, 2014
Get Your Sutras Right With Business Sutra
SreeP
Certified Buyer, Bangalore
May, 2014