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Business Sutra : A Very Indian Approach to Management (English)

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Language: English
Length: 446 pages
Publisher: Aleph Book Company

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Business Sutra : A Very Indian Approach to Management (English) (Hardcover) Price: Rs. 521

Winner of the DMA-NTPC Book Award 2013

Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise - if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi-a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi-a playground where everyone is happy.

Interesting Facts

  • Devdutt Pattanaik is the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country’s foremost motivational speakers.
  • The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies.
  • Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC. His TED talk on mythology and management received over 8, 10,000 hits online.
  • Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed.
  • Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to.

About the Author

Devdutt Pattanaik is a doctor who worked in the pharmaceutical and healthcare industry for fifteen years, before turning his passion for mythology into his profession. He has authored over 600 articles and 30 books on the relevance of sacred stories, symbols and rituals in modern times. His books include - Myth=Mithya - Decoding Hindu Mythology, Book of Ram, Jaya - An Illustrated Retelling of the Mahabharata, Sita - An Illustrated Retelling of the Ramayana, 7 Secrets from Hindu Calendar Art, 7 Secrets of Vishnu, 7 Secrets of Shiva, 7 Secrets of the Goddess, Devlok series for children, Pashu - Animal Tales from Hindu Mythology, 99 Thoughts on Ganesha, Business Sutra - A Very Indian Approach to Management and Shikhandi - And Other Tales They Don’t Tell You.

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Specifications of Business Sutra : A Very Indian Approach to Management (English) (Hardcover)

Book Details
Publisher Aleph Book Company
ISBN-10 8192328074
Number of Pages 446 Pages
Publication Year 2013 March
Language English
ISBN-13 9788192328072
Binding Hardcover
Dimensions
Height 9
Width 6
Contributors
Authored By Devdutt Pattanaik
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Reviews of Business Sutra : A Very Indian Approach to Management (English) (Hardcover)

Recent top reviews

View all
★★★★★
★★★★★

Tarun Bagri

Jun 2, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Can only be read when you have lot of time!

Shows a Indian perspective towards lot of management principles. Good if we can appreciate someone who puts things into different perspective, in hindsight. Becomes a little boring and repetitive. Cannot be read at one go, sit through, read, pause and then again read, may be, a page-a-day.

★★★★★
★★★★★

ATISH CHAKRABORTY

May 14, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Business Sutra:A very Indian Approach to Management

There are certain books, that affects you deep to the core & soul, and you come out on the other side as a completely changed person. This certainly qualifies as a book which has changed me forever in some way.

"In the world of management, nobody takes you seriously, unless you have a model…
(View complete review)
★★★★★
★★★★★

Aditya M

Apr 28, 2015

Good and different

This is a different perspective , sometimes in line with the western ideas and sometimes conflicting them.

Worth a one time read. But definitely not worth buying. Borrow it from a friend/library and return it !
★★★★★
★★★★★

Pranav

Jan 22, 2015

Book is boring and quite biased

I read the booked simply because of the reputation of the author. The book is extremely boring, written without a proper structure or flow. The name of the book is quite misleading and is just a medium for the author to write about Indian mythology. He does not even try to hide his Hindu bias (I fel… (View complete review)
★★★★★
★★★★★

DR. Bitan Datta

Jan 6, 2015

Business Sutra : A Very Indian Approach to Management (English)

a very candid read.Dr pattanaik has a very novel take on our scriptures and how they might hold true even in modern dealings.that being said,he has introduced a lot of inaccuracies in his anecdotes.I couldn't help noticing his staunch shaivite partisanism and not so-subtle efforts to undermine Krish… (View complete review)

Top reviews

View all top reviews(45)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Amit Toshniwal

Jan 20, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Good book but a little biased opinions at places

This book is definitely a good read.

But certain disclaimers to the readers.
1. Unless you like a little bit of mythology and are inclined towards spirituality this may not be the right book for you
2. This is one book which needs a little knowledge of Hindu gods otherwise it may be a bouncer at many places

Overall a good read and keeps you interested across the pages. At some points I found the author's views biased but that is a personal perspective.

Take it in a little light and refreshing point of view as a book which is different from what typical business books or management book au
★★★★★
★★★★★

Balajii Chandarasikharan

Mar 13, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Very interesting 3B framework

I received this book yesterday and was riveted right away - I am a keen follower of HBR and was very keen to read this as soon as I read the review in The Hindu. I pre-ordered this book and it was promptly delivered with tracking updates sent to my mobile in a timely fashion - Thanks Flipkart.

Now on to the book itself - I think Devdutt has captured the essence of his arguments / beliefs very well - He builds credibility about himself, right upfront. Then drives home the point of WHY we need an alternate theory to the heavily HBR influenced business methods of the west. He then goes on to ex
★★★★★
★★★★★

Krrish

Jan 19, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

An easy yet profound read!

Well researched - Devdutt superbly draws allegories between stories and themes in Indian mythology with common dilemmas facing the Indian manager. Often it is easy to identify ourselves & our dilemmas with the characters & events in Indian mythology- simply because this reflects the very essence of our culture and who we are. Hence it is easy to look at these allegories and find an instant connection to our own dilemmas & situations in the corporate world. If you an Indian manager - it is a must read! On the flip side, people who are not familiar with Indian mythology might find it difficult t
★★★★★
★★★★★

Tarun Bagri

Jun 2, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Can only be read when you have lot of time!

Shows a Indian perspective towards lot of management principles. Good if we can appreciate someone who puts things into different perspective, in hindsight. Becomes a little boring and repetitive. Cannot be read at one go, sit through, read, pause and then again read, may be, a page-a-day.

★★★★★
★★★★★

ATISH CHAKRABORTY

May 14, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Business Sutra:A very Indian Approach to Management

There are certain books, that affects you deep to the core & soul, and you come out on the other side as a completely changed person. This certainly qualifies as a book which has changed me forever in some way.

"In the world of management, nobody takes you seriously, unless you have a model to prove your theory, therefore I came with the 3B model. As is your belief, so is your behavior & so is your business." These are the words of the "Chief belief Officer" for future group, the one of a kind post created by Mr. Kishore Biyani, which has validated the role of Indian Mythology in the business
★★★★★
★★★★★

Aditya M

Apr 28, 2015

Good and different

This is a different perspective , sometimes in line with the western ideas and sometimes conflicting them.

Worth a one time read. But definitely not worth buying. Borrow it from a friend/library and return it !
★★★★★
★★★★★

Pranav

Jan 22, 2015

Book is boring and quite biased

I read the booked simply because of the reputation of the author. The book is extremely boring, written without a proper structure or flow. The name of the book is quite misleading and is just a medium for the author to write about Indian mythology. He does not even try to hide his Hindu bias (I felt this being a Hindu myself). Overall it is a below average book.
★★★★★
★★★★★

DR. Bitan Datta

Jan 6, 2015

Business Sutra : A Very Indian Approach to Management (English)

a very candid read.Dr pattanaik has a very novel take on our scriptures and how they might hold true even in modern dealings.that being said,he has introduced a lot of inaccuracies in his anecdotes.I couldn't help noticing his staunch shaivite partisanism and not so-subtle efforts to undermine Krishna,and Vishnu. readers will find passages showing flowcharts of how crisis in puranic times have been averted by the trinity in a pecking order clearly favouring Shiva over Vishnu.Not to forget how" in every wink of shiva,vishnu dies".It is a sad reminder of the vasihnava-shaivate struggle since 12t
★★★★★
★★★★★

swadhin patnaik

Dec 31, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Superb BooK.

This was how our ancient education system worked .The adventurous and moral stories shaped and amused the children and allowed them to be creative to think beyond imagination.Very good book..
★★★★★
★★★★★

Divesh

Dec 20, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Good Read

Haven't completed reading it, but surely have forced to open the mind with the hidden picture which the author wants India to recognize.
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