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Business Sutra : A Very Indian Approach to Management

Hardcover
Language: English
Length: 446 Pages
Publisher: Aleph Book Company
Rs. 695 30% Off
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Business Sutra : A Very Indian Approach to Management (Hardcover) Price: Rs.480

Business Sutra: A Very Indian Approach To Management presents an Indian way of doing business. It reaches into Indian mythology and history to find management sutras that are extremely suitable in contemporary times.

Summary Of The Book

Business Sutra: A Very Indian Approach To Management, published in 2013, introduces readers to the Indian way of management, which is very different from the commonly followed Western methods.

Modern management, which is taught in business schools all across the globe, is rigidly goal-oriented, and lays extreme importance on increasing shareholder value. Ancient India was famous for its trade and commerce, thus management has long been a part and parcel of this country’s tradition. The author has used stories, rituals, and symbols from Indian mythology to provide a more subjective way of approaching management. Business Sutra: A Very Indian Approach To Management emphasizes on the significance of darshan, which is essential in the relationship that individuals share with Goddess Lakshmi.

Pattanaik illustrates how to run a tea stall, as well as a multinational company, by using the sutras mentioned in this book. Readers will see that Western management encourages people to chase wealth, whereas Indian management says that wealth should be attracted. The first creates a battleground-like atmosphere, whereas the latter feels more like a playground.

Business Sutra: A Very Indian Approach To Management starts off with an introduction, which explains how business and belief are interlinked. The second portion elucidates on Western, Indian, and Chinese schools of management. The final part constitutes about 77 per cent of the total book. It has 145 sutras, and each one of them is explained in detail. To help readers understand better, each one is accompanied by a story from Hindu mythology. Furthermore, caricatures and diagrams have been added to ensure that the meaning of each sutra is absolutely clear.

Business Sutra: A Very Indian Approach To Management is original, radical, and brilliantly argued.

About Devdutt Pattanaik

Devdutt Pattanaik, born in 1970, is an Indian author, physician, mythologist, columnist and consultant. He is currently the Chief Belief Officer of the Future Group.

Pattanaik has written more than twenty-five books, some of which are Myth=Mithya: A Handbook of Hindu Mythology, Vishnu: An Introduction, Hanuman's Ramayan, and The Book of Ram.

The author completed his MBBS from Grant Medical College, Mumbai, and then decided to pursue a course in Comparative Mythology at Mumbai University. Before he starting writing books, Pattanaik worked for fourteen years in the pharma and healthcare industry. He now writes a column for The Economic Times, and is an inspirational speaker as well as a leadership coach. Pattanaik has hosted TV shows, namely Shastrarth on CNBC-Awaaz and Business Sutra on CNBC-18. The author is a story consultant for Star TV, and he gave a TED lecture in 2009. Pattanaik lives in Mumbai.

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Specifications of Business Sutra : A Very Indian Approach to Management (Hardcover)

Contributors
Authored By Devdutt Pattanaik
Book Details
Publisher Aleph Book Company
Publication Year 2013
ISBN-13 9788192328072
ISBN-10 8192328074
Language English
Binding Hardcover
Number of Pages 446 Pages
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Book Reviews of Business Sutra : A Very Indian Approach to Management

4.5
Average Rating
Based on 105 ratings
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Most Helpful Reviews (5 of 30)

★★★★★
★★★★★
13 March 13
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certified buyer
Very interesting 3B framework

I received this book yesterday and was riveted right away - I am a keen follower of HBR and was very keen to read this as soon as I read the review in The Hindu. I pre-ordered this book and it was promptly delivered with tracking updates sent to my mobile in a timely fashion - Thanks Flipkart.

Now on to the book itself - I think Devdutt has captured the essence of his arguments / beliefs very well - He builds credibility about himself, right upfront. Then drives home the point of WHY we need an alternate theory to the heavily HBR influenced business methods of the west. He then goes on to explain in detail his theories.

In toto - a well articulated viewpoint. I was particularly impressed by the way he uses visuals to drive home a specific point. This aids better assimilation / retention of his viewpoint.

One Con (For lack of better words) is the heavy use of hindu / Jain mythology reference jargon - This MIGHT be a challenge if you are not used to these religions - might seem like an overdose of info - But will be a good starting point to understand your team / organization / community.

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1 of 1 users found this review helpful.
★★★★★
★★★★★
20 January 14
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certified buyer
Good book but a little biased opinions at places

This book is definitely a good read.

But certain disclaimers to the readers.
1. Unless you like a little bit of mythology and are inclined towards spirituality this may not be the right book for you
2. This is one book which needs a little knowledge of Hindu gods otherwise it may be a bouncer at many places

Overall a good read and keeps you interested across the pages. At some points I found the author's views biased but that is a personal perspective.

Take it in a little light and refreshing point of view as a book which is different from what typical business books or management book authors typically write.

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1 of 1 users found this review helpful.
★★★★★
★★★★★
19 January 14
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certified buyer
An easy yet profound read!

Well researched - Devdutt superbly draws allegories between stories and themes in Indian mythology with common dilemmas facing the Indian manager. Often it is easy to identify ourselves & our dilemmas with the characters & events in Indian mythology- simply because this reflects the very essence of our culture and who we are. Hence it is easy to look at these allegories and find an instant connection to our own dilemmas & situations in the corporate world. If you an Indian manager - it is a must read! On the flip side, people who are not familiar with Indian mythology might find it difficult to get the best out of this book.

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1 of 2 users found this review helpful.
★★★★★
★★★★★
30 August 13
How Indian Business can evolve its own way of doing business?

Highly unsustainable C A D for the three years in running; Indian consumers enrich foreign brands; management education texts still predominantly for Western World- is what we keep listening to and accept as a way of life.
Here is a thought-provoking treatise on provides a very fresh view to our own way of doing business, from the modern, contemporary western management principles.
Devdutt Pattanaik's new book espouses management principles, explains them form the lens of Indian Mythology and supports the analyses with small case studies.
Thus, the book makes an excellent reading and an invaluable training tool as well.

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0 of 0 users found this review helpful.
★★★★★
★★★★★
06 May 13
A Read For More Thank One Type of Reader

In clear language, using simple illustrations, Devdutt Pattanaik explains why the Indian approach to business, as to every other aspect of life, is so markedly different from the western approach. The clues to why this is so is rooted in Indian mythology, which frames the mindset and attitudes of people. A great teacher and scholar, Pattanaik has written a book which is sure to please students of management,particularly those who do business, or plan to, with India. Students of mythology and comparative culture would also enjoy this book.

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Most Recent Reviews

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★★★★★
★★★★★
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
Good Read. interesting way of looking at things!

Good Book, Very simple yet effective way to look at business situations. When can i expect the audio of the same?

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19 April 14
★★★★★
★★★★★
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certified buyer
a must read, really nice book

other reviews cover all most everything about this book, but I would like to add one extra point that this is not only for MBA...

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12 April 14
★★★★★
★★★★★
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must book for starters

presentation of ideas using pictures and expanding the gaze of the reader can be seen in this book, if you are a laggard like m...

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07 April 14
★★★★★
★★★★★
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Book- this is an Eye opner

Great book by a great author of our times. This book widens our way of thinking and present many beliefs in a never before ang...

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11 March 14
★★★★★
★★★★★
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certified buyer
This guy is fabulous!

Loved the book, totally worth the price i paid. I'm going to keep reading this book again, and again!

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20 February 14
    Book: Business Sutra : A Very Indian Approach to Management by
    ISBN Number: 8192328074, 9788192328072, 978-8192328072

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