Business Writing Basics, 3/e

Make a good impression on clients, colleagues, and even your employer with effective business writing skills. While a poorly written letter can embarrass an organization, a professionally penned document enhances the image of both the company and the writer. Business Writing Basics includes 25 samples of both well-written and poorly written letters that readers can use as examples, and more that 200 useful tips that will enhance anyone’s writing skills. This edition includes information on writing business cases, Power-Point presentations, and professional emails. Learn how you can– • Adopt a "you" attitude when writing for the web • Plan and write business cases and reports • Create effective email and PowerPoint presentations • Replace cliches and other antiquated phrases • Use verbs that create powerful messages • Avoid writer’s block About Author: Jane Watson is a trainer, consultant, and author in the field of business communications. She has provided personalized coaching on business writing to senior executives, and for more that 20 years she has conducted worshops for both the private and public sectors. Watson has published more than 200 articles on communications and has been interviewed on both radio and TV.