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Buy In (Audiobook) (English)

Audiobook
Language: English
Publisher: Reado
Rs. 599
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Buy In (Audiobook) (English) (Audiobook) Price: Rs.599

Youtube sample of this Audio Book available below.

Sometimes a good idea isn't enough, You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what's hit you, your idea is dead, shot down.It doesn't have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again: Death by delay: Endlessly putting off or diverting discussion of your idea until all momentum is lost Fear mongering: Stirring up irrational anxieties about your idea Confusion: Presenting so much distracting information that confidence in your proposal dies *Character assassination: Undermining your reputation and credibility Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By “inviting in the lions” to critique your idea, and preparing yourself for what they'll throw at you, you'll capture busy people's attention. You'll help them grasp your proposal's value. And you'll secure their commitment to implementing the solution-winning their minds and hearts. Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage-so your good idea survives to make a positive change.

CD Information

No. of discs :- 1 (MP3)

Running Time :- 4.5 Hrs....

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Specifications of Buy In (Audiobook) (English) (Audiobook)

Contributors
Author John P. Kotter
Read By Tim Wheeler
Book Details
Publisher Reado
Publication Year 2012
ISBN-13 9781455856787
ISBN-10 1455856789
Language English
Edition Unabriged
Binding Audiobook
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    Book: Buy In (Audiobook) (English) by John P. Kotter
    ISBN Number: 1455856789, 9781455856787, 978-1455856787

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