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Buy Me! New Ways to Get Customers to Choose Your Product and Ignore the Rest (English) 1st Edition

(Paperback, Marshal Cohen)
Paperback
Author: Marshal Cohen
Language: English
Length: 256 pages
Publisher: Mcgraw Hill Education
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Table of Contents

Introduction
Section 1. The New Economy
Chapter 1. The Age of Thrift
Chapter 2. Economic Distractions
Chapter 3. Change In Consumption
Chapter 4. The New Retail Rules
Chapter 5. The Seven Stages of Business
Section 2. The New Consumer
Chapter 6. The New Committed Consumer
Chapter 7. The Global Consumer
Chapter 8. The Shift To Accessories
Chapter 9. Season-Less Merchandising
Chapter 10. Gender Bender
Chapter 11. Booming Boomers
Chapter 12. Influence The Influencers
Chapter 13. Somebody Help Me
Section 3. The New Brand
Chapter 14. Tip-top Tech
Chapter 15. Luxury, A Tiffany Moment
Chapter 16. A Little Bit of Privacy, Please!
Chapter 17. Turning Adversity Into Opportunity: The Tips
Conclusion

Specifications of Buy Me! New Ways to Get Customers to Choose Your Product and Ignore the Rest (English) 1st Edition (Paperback, Marshal Cohen)

Book Details
Publication Year 2010 June
Contributors
Authored By Marshal Cohen
Author Info Marshal Cohen is the chief industry analyst for the NPD Group, a world leader in market research and consumer behavior. He is the author of Why Customers Do What They Do.
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