Buying In

Buying In  (English, Paperback, Walker Rob)

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1 Ratings & 1 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Random House USA Inc
    • Genre: Business & Economics
    • ISBN: 9780812974096, 9780812974096
    • Pages: 320
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  • Specifications
    Book Details
    Imprint
    • Random House Inc
    Dimensions
    Width
    • 18 mm
    Height
    • 203 mm
    Length
    • 132 mm
    Weight
    • 272 gr
    Ratings & Reviews
    2
    1 Ratings &
    1 Reviews
    • 5
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    • 3
    • 2
    • 1
    • 0
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    2

    two stars

    This book was kind of disappointing. The premise is a lot more interesting then the book itself. The writing is not the best and I skimmed through several parts.

    I thought this book would get into the psychological aspects of buying on the consumer end but that never happened. Instead we get a long lecture on branding and how important it is to people(duh).

    Almost all the examples are America centric, and that's all right. You can do that if your writing is engaging. But for a boring book l...
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    Aabha Sharma

    Certified Buyer

    Jan, 2013

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