Buying In  (English, Paperback, Walker Rob)

This book was kind of disappointing. The premise is a lot more interesting then the book itself. The writing is not the best and I skimmed through several parts.

I thought this book would get into the psychological aspects of buying on the consumer end but that never happened. Instead we get a long lecture on branding and how important it is to people(duh).

Almost all the examples are America centric, and that's all right. You can do that if your writing is engaging. But for a boring book l...