“c a barry”

This unique and authoritative guide provides a description of the management consulting profession worldwide, together with advice on how to choose and use its services effectively. With contributions from leading practitioners, it will be essential reading for all purchasers of management consultin... More

Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.... More

The Right Phrase for Every Situation...Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need "Perfect Phrases for Marketing and Sales Copy," Filled with specific metho... More

"Laboratory Applications in Microbiology: A Case Study Approach" is designed to use real life case studies as the basis for exercises in the laboratory. This is the only microbiology lab manual focusing on this means of instruction, an approach particularly applicable to the microbiology laboratory.... More

For two and a half thousand years the Celts have continued to fascinate those who have come into contact with them, yet their origins have remained a mystery and even today are the subject of heated debate among historians and archaeologists.In this erudite and engaging illustrated history, Professo... More

Savage and bloodthirsty, or civilized and peaceable? The Celts have long been a subject of enormous fascination, speculation, and misunderstanding. From the ancient Romans to the present day, their real nature has been obscured by a tangled web of preconceived ideas and stereotypes. Barry Cunliffe ... More