“c r mittal”

T.S. Eliot Remains One Of The Most Widely Read Poets Of The 20Th Century, And Perhaps The Greatest. There Has, However, Been Quite A Dearth Of Critical Material On His Early Poetry Which Has Largely Perplexed Literary Critics. This Book Provides, For The First Time, A Lucid Exposition Of Prufrock An... More

This book will be of great use to entrepreneurs, teachers, scholars, trainers, students of management and policy framers and to all those concerned with the development, growth and improving performance of entrepreneurs. Hardbound... More

The Upanishadic phase ended 600 B.c. and a new phase of Hinduism come into the lime-light which can be said to have assocaited with great personagers; Mahavira and Buddha. Jainism rejected all orthodox philosophies, not only the Vedantic but also the Samkhya doctrine. As a result, here is a system v... More

The growing Indian economy, which is reinventing itself to face the challenge of globalization, also needs highly skilled human power to manage its affairs. This requires our education system to address the question of quality and producing trained human power in all disciplines and all subjects tha... More

In this eye-opening book, Robert Cross reminds us that cost-cutting is not enough to reduce costs, and shows how a powerful strategy—Revenue Management—can help any business dramatically improve its bottom line. Emphasizing the importance of building market share through micromarketing, Cross ex... More