Career Warfare: 10 Rules For Building A Successful Personal Brand And Fighting To Keep It

In Career Warfare, David F. D’Alessandro, the bestselling author ofBrand Warfare, has written a business classic: an insightful and delightfullyfrank book about achieving professional success at a high level. Using vivid stories from hisown rise through the organizational ranks, the author offers shrewd advicefor disarming the people who hold your career in their hands and introduces aremarkable cast of characters along the way. Success, says the author, is not going to come from your accomplishments alone. But youcan separate yourself from the crowd and rise to the level of yourambitions - if you create the kind of personal impression that commands respect.This book offers the smartest advice you’ll ever get about how to do it.