“caroline marshall”

Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it... More

We live in a visual culture, and visual evidence is fast becoming key in social research. In this collection an international range of experts explain how they have used visual methods in their own research, what their advantages and limitations have been and how they have worked alongside other res... More

New chapter on diagnostic testing covers information on clinical laboratory, radiology, and physical therapy tests. Information on medical insurance has been significantly expanded to reflect new types of insurance forms, procedures, and codes that must be used in the constantly changing medical ins... More

This is an industry-independent exploration of financial engineering_an area sweeping the world of corporate, bank, and investment finance.From reviewing the basic building blocks of financial engineering to examining the many processes involved in creating innovative financial instruments, this luc... More