Case Studies In Marketing

The book has been writtenkeeping in mind the requirements of both the students as well as teachers of thesubject. While the book provides the students with an opportunity to test theiranalytical skills and abilities to apply theory into practice, it helps theteacher to cover varied theoretical topics with proper practical inputs. Thebook covers almost all important decision making areas of marketing management.Written in lucid style the cases in the book are close to the real lifesituations in marketing. As such it provides a golden opportunity to thestudents of marketing to sharpen their skills. Being of appropriate length thecases in the book can very well be used for examination purpose as well.