Table of contents Case 1: Archies vs. Vintage -- Are We in the Business of Greetings?
Case 2: Gitanjali -- A Gem in India's Crown?
Case 3: Delhi Land and Finance - Strategy or Serendipity?
Case 4: Gati Limited -- At the Threshold of a Big Leap
Case 5: Tech Mahindra Limited
Case 6: Cyber Media -- The Leadership Quest
Case 7: Suzlon Energy Limited -- Riding on the Wind
Case 8: Rewrite Rules at Pantaloon?
Case 9: Bata India Limited -- Repositioned or Still Foot Weary?
Case 10: United Breweries Limited
Case 11: ONGC - Towards A Brighter Tomorrow
Case 12: Whirlpool of India - White Goods Splashed in Red
New Features
This book offers a collection of contemporary strategic management cases, prepared in the Indian context. The cases have been selected from such diverse industries as footwear, brewing, gems & jewelry, greetings, logistics, media, petroleum, real estate, telecom, retail, wind energy and white goods.
These cases have been specifically designed to aid postgraduate and executive management education, as these are aimed at illustrating the concepts in 3 well-known strategic management books offered by McGraw-Hill ? Thompson/Strickland: Crafting and Executing Strategy?The Quest for Competitive Advantage, Dess/Lumpkin/Eisner: Strategic Management?Text and Cases and Pearce/Robinson: Strategic Management?Formulation, Implementation and Control. It includes a case map highlighting the applicability of each of these cases to a particular set of concepts in strategic management. An introductory chapter about the case study method makes the book self-sufficient for advanced/capstone courses on strategic management.