Cash Before You Crash

Cash Before you Crash is an outcome of the dire need felt by the two authors arising out of dearth of material available on the subject of managing credit and collecting money promptly. There are many books on markeing but very few amongst them make the credit management as integral part of marketing. Today's managers are in a great hurry and have barely any time to learn through hands-on experience whereas most are basically eager to climb fast on a corporate laddre. Unfortunately they never realise the losses caused due to unplanned credit and it is the company they serve gets hurt as an sftermath of unmonitored credit given by these marketeers. This book is a complete manual on credit and accounts receivable operations for all kinds of industries. Everyone involved in manageing business hould treat this book as a Bible, and like a true Christian, follow its pronouncements like a religion.