“cateora p r”

International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. The new and expanded topics in this tenth edition reflect issues in competition, changing marketing structures, ethics and soci... More

A new edition of this popular book, fully updated and revised to take account of the latest developments in the fast-moving world of marketing. Now includes brand new cases and up-to-the minute material on interactive marketing and e-business. Great Answers to Tough Marketing Questions is unlike any... More

This fourth edition continues to improve on the features that have made it the market leader. The text offers a flexible organization, enabling instructors to adapt the book to their particular courses: discrete mathematics, graph theory, modern algebra, and/or combinatorics. More elementary problem... More

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets tha... More

Contains 32 papers on various aspects of rural development classified into six parts - Dimensions of Development; Approaches to Rural Development; Policy and Planning; Organisation and Administration; Sectors of Rural Development; and Case Studies of Rural Development. Contents Part I- Dimensions of... More