“cathy ace”

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications... More

Twelve tales of murder - each linked to one month on the calendar From her prize-winning story "Dear George," which begins her murderous year, to the hatred that drives a guilt-ridden woman's Christmastide memories, Ace never lets up. A sociopath plots in an English teashop, a Florentine vendetta t... More

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to ga... More

A.C. Clyton had made all possible efforts to prepare a book for the lovers of the Vedas. His book the Rg-veda and Vedic religion contains a good amount of critical material and therefore will be very much useful to the scholars interested in the study and research in Vedic lore. The learned author h... More

A unique collection of short stories, selected bythe author to illustrate the successful impact of banking in India, particularlyin the rural areas. Since the author had worked closely in the field of prioritysectors and the Lead Bank Scheme, most of the stories are illustrative ofsuccessful handlin... More