“ceo”

"Profit-minded CEOs reveal the secrets of multiplying profits in good times and bad.Packed in this uniquely innovative book is the wealth of experience and expertise of Presidents and CEOs of some of the worldand#8217;s fastest growing private companies. These profit-minded business leaders reveal ... More

Contains a wealth of experience and expertise offounders, presidents and CEOs of leading international advertising agencies.These movers and shakers of advertising reveal their lifetimes of insights andmarket-proven ideas on the core issues that drive advertising, ranging fromeffective branding stra... More

In this book the biggest-name CEOs in the wordreveal their lifetimes of insights and proven ideas on effective management,motivating others building and leading a profitable business and making adifference at any level within an organization. Here are invaluable businesslessons for get-ahead executi... More

The most authoritative book on public relationswritten by an unprecedented collection of CEOs from the leading public relationsfirms of the world. These industry visionaries reveal the secrets for companiesof all sizes to get noticed, make a name for themselves and build a global brandthrough proven... More

"Top creative minds reveal the secrets of powerful marketing communication campaignsPacked in this uniquely innovative book is the wealth of experience and expertise of creative hot-shots from some of the world's leading marketing, advertising and public relations firms. These top creative marketing... More

Featuring Chairmen, Presidents and CEOsrepresenting some of the world's leading retailers, this book provides a broad,yet comprehensive overview of all aspects of the industry and the keys toconceptualizing, differentiating and delivering a successful and profitableproduct.... More

"Successful CEOs reveal the secrets of spotting business potential and achieving rapid growthPacked in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strateg... More