“chetan bajaj”

This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and dia... More

This is essentially a textbook on the Indian Law of Contracts. It analyses the nature of contracts and quasi-contracts. While it gives due importance to the Indian Contract Act, it also undertakes a comparative study of the British and American laws. It follows the syllabi prescribed by the Bar Coun... More

The novel starts with the meeting of Chetan Bhagat and a young lady in a train and she tells him the story of a night at the call center in Delhi on the condition that it would be his next book. The story is viewed through Shyam, a call center agent and a tame team leader and it revolves on him, his... More

The 3 Mistakes of My Life In late-2000, a young boy in Ahmedabad called Govind dreamt of having a business. To accomodate his friends Ish and Omi's passion, they open a cricket shop. Govind's wants to make money and thinks big. Ish is all about nurturing Ali, the batsman with a rare gift. Omi kno... More

Set in IIT, in the early '90s, Five Point Someone portrays the lives of the protagonist Hari and his two friends Ryan and Alok. It explores the darker side of IIT, one in which students- having worked for years to make it into the institute-struggle to maintain their grades, keep their friends and h... More

In winter 2004, a writer met a young girl on an overnight train journey. To pass the time, she offered to tell a story. However, she had a condition: that he make it into his second book. He hesitated, but asked what the story was about.... More

In late 2000, a young boy in Ahmedabad called Govind dreamt of owning a business. To accommodate his friends Ish and Omi’s passion, they open a cricket shop. However, nothing comes easy in a turbulent city. To realise their goals, they will have to face it all – religious politics, earthquakes, ... More

Love marriages around the world are simple:Boy loves girl. Girl loves boy.They get married.In India, there are a few more steps:Boy loves Girl. Girl loves Boy.Girl’s family has to love boy. Boy’s family has to love girl.Girl’s Family has to love Boy’s Family. Boy’s family has to love girlâ... More