“chris anderson”

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can prof... More

The new economics of culture and commerce What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this... More

Windows Presentation Foundation (WPF) replaces Microsofts diverse presentation technologies with a unified, state-of-the-art platform for building rich applications. This definitive, authoritative, code-centric WPF reference covers everything Windows developers need to create a whole new generation ... More

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.... More

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.... More

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers.... More

An Introduction To Neural Networks falls into a new ecological niche for texts. Based on notes that have been class tested for more than a decade, it is aimed at cognitive science and neuroscience students who need to understand brain function in terms of computational modeling and at engineers who ... More

Book DescriptionASW's Introduction to Management Science: A Quantitative Approach to Decision Making provides thorough, application-oriented coverage in a very readable writing style. This is the leading text on the market. Simply put, it's a classic! The problem-scenario approach introduces quantit... More