“chris anderson”

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old econ... More

The new economics of culture and commerce What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this... More

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson show... More

Windows Presentation Foundation (WPF) replaces Microsofts diverse presentation technologies with a unified, state-of-the-art platform for building rich applications. This definitive, authoritative, code-centric WPF reference covers everything Windows developers need to create a whole new generation ... More

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.... More

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.... More

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers.... More

Book DescriptionASW's Introduction to Management Science: A Quantitative Approach to Decision Making provides thorough, application-oriented coverage in a very readable writing style. This is the leading text on the market. Simply put, it's a classic! The problem-scenario approach introduces quantit... More