Cim Effective Management For Marketing

'Effective Management for Marketing' is a specifically tailored coursebook for students undertaking the Effective Management for Marketing module of the CIM Advanced Certificate. The new edition, as with the others in the series, is designed to make learning easier, and includes: user-friendly text layout to highlight the crucial points; a range of questions, activities, definitions and study tips to support the theory; structured study units linking the information directly to the CIM syllabus. Its comprehensive content makes it the definitive companion to this year's course. It features: a firmly international perspective; new material to cover e-marketing issues, the role and function of the managed, knowledge management and managing and improving the effectiveness of individuals; a completely revised Continuous Assessment unit; new and up-to-date examples and case studies to illustrate the theory; additional text references and website references; preparatory aids for the final exam, including the most recent exam papers, examiners' making schemes and specimen answers.