The Coming Convergence Of Information Biology And Business Its Alive

The authors of the best-selling Blur--a defining book of the 1990s--present a striking glimpse into what awaits us in the near future. A technological shockwave is approaching, as the incredibly fast-paced science of molecular evolution moves out of the laboratory and into our business and everyday lives. The Information Age is coming to a close--the Molecular Economy is just around the corner. It's Alive is the startling advance report on what we can expect. It's Alive is not science fiction. New discoveries in molecular evolution are already being applied to business models. And we are just at the beginning. Over the next 10 years, the authors predict, the science of molecular evolution will change our business and personal lives forever. In order to prosper in the future, we must first understand what that future will be. It's Alive offers just that opportunity.