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Competition Demystified: A Radically Simplified Approach To Business Strategy
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Publisher: Turnaround Publisher Services
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Book: Competition Demystified: A Radically Simplified Approach To Business Strategy
Bruce Greenwald, one of the nationas leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. Itas easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Over the last two decades, the conventional approach to strategy has become frustratingly complex. Itas easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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Details of Book: Competition Demystified: A Radically Simplified Approach To Business Strategy Book: Competition Demystified: A Radically Simplified Approach To Business Strategy
Author: Bruce Greenwald, Judd Kahn
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007/08/28
Publisher: Turnaround Publisher Services
Number of Pages: 416
Language: English
Author: Bruce Greenwald, Judd Kahn
ISBN:
1591841801
ISBN-13:
9781591841807
,978-1591841807
Binding: Paperback
Publishing Date: 2007/08/28
Publisher: Turnaround Publisher Services
Number of Pages: 416
Language: English
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Book: Competition Demystified: A Radically Simplified Approach To Business Strategy by Bruce Greenwald, Judd Kahn
ISBN Number: 1591841801, 9781591841807, 978-1591841807