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Concepts In Strategic Management And Business Policy
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Publisher: Prentice Hall
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Book: Concepts In Strategic Management And Business Policy
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
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Details of Book: Concepts In Strategic Management And Business Policy Book: Concepts In Strategic Management And Business Policy
Author: Thomas L. Wheelen, David L. Hunger
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007/07/19
Publisher: Prentice Hall
Number of Pages: 405
Language: English
Author: Thomas L. Wheelen, David L. Hunger
ISBN:
0132323192
ISBN-13:
9780132323192
,978-0132323192
Binding: Paperback
Publishing Date: 2007/07/19
Publisher: Prentice Hall
Number of Pages: 405
Language: English
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Book: Concepts In Strategic Management And Business Policy by Thomas L. Wheelen, David L. Hunger
ISBN Number: 0132323192, 9780132323192, 978-0132323192