Conquering the Chaos  (English, Hardcover, Venkatesan Ravi)

In Conquering The Chaos: Win In India, Win Everywhere, the author talks about the unique position of India in the global market. He talks about the number of multinationals interested in entering the Indian market and the advantages that the market holds for them.

Summary Of The Book

Business leaders all over the world are talking about India and its emerging market. But, the web of bureaucratic red-tapism and uncertainty has reduced India’s appeal. But even then, the challenges that India poses cannot deter from the fact that it is indeed a populous market and a fast growing economy with enormous potential. Therefore, Venkatesan in Conquering The Chaos: Win In India, Win Everywhere sets out a couple of home truths about the market and how to tackle the same, in a manner that can help multinationals in tackling emerging markets everywhere.

Venkatesan exposes the modus operandi that is used by most multinationals in dealing with the Indian market, which involves replicating products and services from their businesses elsewhere, as they consider India just another market. However, the author clearly warns multinationals from applying this very approach as they stand to lose a much bigger market in their bid for measly sales. The region is an extraordinary ground where the ethics of corruption, policy uncertainty and red-tapism guarantee a complex and chaotic market.

He argues, that on the chance that multinationals wave India away as a difficult market, they stand to lose on all emerging markets as most of these developing countries buckle under the same pressures and endure similar complications. Venkatesan states that India is indeed the perfect litmus test for multinationals. To be successful in India means that the company will perform well everywhere else. And also, businesses cannot ignore the observation that while India is a daunting challenge, it has more to offer when compared to other emerging markets.

In terms of adapting to this market, Conquering The Chaos: Win In India, Win Everywhere lays out a number of solutions in which the author shares his own experiences. These solutions also contain the interviews of leaders of various businesses that elaborate on the internal culture of the world of business in this country. His book has extensive research and interviews with top leaders from big multinationals like Unilever, Bosch, Volvo, Nestle, Nokia, and GE.

About Ravi Venkatesan

Ravi Venkatesan is the former chairman of Microsoft India and a member of the Infosys board. He holds a Mechanical Engineering degree from IIT Bombay, and an MBA from Harvard Business School. Venkatesan spent 16 years with Cummins Inc., before joining Microsoft. He was also instrumental in creating the Shiksha initiative that has helped 35 million underprivileged students. The Economic Times voted him as the most influential MNC CEO in 2011. He was also awarded the Distinguished Alumnus Award by Purdue University. He is currently a director on the boards of Infosys and AB Volvo.