Details of Book: Consumer Behavior And Advertising Involvement: Selected Works Of Herbert E. Krugman (marketing And Consumer Psychology) Book: Consumer Behavior And Advertising Involvement: Selected Works Of Herbert E. Krugman (marketing And Consumer Psychology)
Author: Edward P. Krugman
ISBN: 0805857885
ISBN-13: 9780805857887
, 978-0805857887
Binding: Hardcover
Publishing Date: 2008-05-28
Publisher: Routledge
Number of Pages: 344
Language: English