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Consumer Behavior: Buying, Having, And Being
(Hardcover - 2008/02/26)by Write a Review
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Publisher: Pearson Prentice Hall
OR
Book: Consumer Behavior: Buying, Having, And Being
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing. For marketing professionals to understand the latest trends in consumer behavior.
Related News for Consumer Behavior: Buying, Having, And Being
Leslie Katz (The San Francisco Examiner - November 17, 2009)
Why I like my job: I’m thrilled to be in a position to showcase and promote the arts — particularly local artists of all kinds — in San Francisco and the greater Bay Area.
Powered by Yahoo! News.Why I like my job: I’m thrilled to be in a position to showcase and promote the arts — particularly local artists of all kinds — in San Francisco and the greater Bay Area.
Details of Book: Consumer Behavior: Buying, Having, And Being Book: Consumer Behavior: Buying, Having, And Being
Author: Michael R. Solomon
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2008/02/26
Publisher: Pearson Prentice Hall
Number of Pages: 694
Language: English
Author: Michael R. Solomon
ISBN:
0136015964
ISBN-13:
9780136015963
,978-0136015963
Binding: Hardcover
Publishing Date: 2008/02/26
Publisher: Pearson Prentice Hall
Number of Pages: 694
Language: English
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Consumer Behavior: Buying, Having, And Being by Michael R. Solomon
ISBN Number: 0136015964, 9780136015963, 978-0136015963