Consumer Guides

Where has all the great service gone? It awaits those consumers savy enough to know how to expect and get the best. In this, the essential marketing book for consumers, T.Scott Gross shareshis secrets for dealing with everyone from waiters, salesclerks and service attendants, to car salesmen and rea... More

Includes a Foreword by Joel L. Naroff, PhD, President, Naroff Economic Advisors, Inc. Chief Economist, Commerce Bank "Over the past century, Americans' images of China have fluctuated wildly from victim, to heroic fighter, to Communist fanatic. We have loved them and feared them. And now, as Sara B... More

The challenge for consumer durables companies is to build simpler devices for entertainment and convenience. This could bring about a quick industry consolidation as good companies buy out smaller companies and others make strategic alliances with electronic hardware, software and entertainment cont... More

With the minimum of jargon, this book presents the fundamental principles of consumer behavior derived from sound research, followed by clear advice on their practical implications. It covers basic psychological processes of consumers and their implications, consumers' attitudes about money, differe... More

The desire to acquire luxury goods and leisure services is a basic force in modern life." Consumerism in World History" explores both the historical origins and world-wide appeal of this relatively modern phenomenon. By relating consumerism to other issues in world history, this book forces reassess... More

Want to know how best to use eBay? Whether you're a newcomer or longtime user, "eBay Hacks will teach you to become efficient as both a buyer and seller. You'll find a wide range of topics, from monitoring the bidding process, getting refunds, and fixing photos so that sale items look their best, to... More

This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consump... More

Everything you know about eBay is wrong Well, perhaps not everything. But like an urban legend, conventional eBay wisdom has gained credibility simply by being retold so often. It has crystallized into a code perceived to be inviolable. At last, an eBay veteran who also understands marketing techniq... More

No toaster is an island. In fact, as Harvey Molotch demonstrates in this sparkling tour of how things are created, the everyday objects of our life are a delicate and clever intermingling of design, timing and functionality that mirrors contemporary life."Where" "Stuff Comes" From is about paper cli... More

eBay is the world's #1 online shopping destination and can be a bit intimidating for first-time users. Thankfully, though, the latest edition of eBay For Dummies addresses all the issues a first-time or inexperienced eBay user will confront. Readers will be up to date in no time on the latest change... More

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international a... More

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.This book is a collection of cutting-edge essays by leading expon... More

This is an interdisciplinary look at consumption for undergraduate students. It has chapters by the leading researchers on anthropology, consumer behaviour, economics, geography, history, media studies, psychology and sociology, bringing together in a single volume the wealth of material on consumpt... More

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O'Shaughnessy and... More

The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (suc... More

Inspired by Walter Benjamin's classical "Arcades Project," this book is a pioneering exploration of the interface between communication, shopping and everyday life. Based on a six-year study by over a dozen scholars on a specific site, it analyzes the links between power, media and consumption in co... More

This book engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years.This book engages in key debates in contemporary consumption... More