Consumer Research: Postcards From The Edge This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
Details of Consumer Research: Postcards From The Edge Title: Consumer Research: Postcards From The Edge
Author: Stephen Brown, Darach Turley
ISBN: 0415173175
ISBN-13: 9780415173179
Binding: Paperback
Publishing Date: 01-jan-98
Publisher: Routledge
Number of Pages: 428
Language: English