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Contemporary Strategic Marketing
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Publisher: Palgrave Macmillan
OR
Book: Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.
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Details of Book: Contemporary Strategic Marketing Book: Contemporary Strategic Marketing
Author: Ross Brennan, Paul Baines, Paul Garneau
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: Jan 2008
Publisher: Palgrave Macmillan
Number of Pages: 462
Language: English
Author: Ross Brennan, Paul Baines, Paul Garneau
ISBN:
0230507204
ISBN-13:
9780230507203
,978-0230507203
Binding: Paperback
Publishing Date: Jan 2008
Publisher: Palgrave Macmillan
Number of Pages: 462
Language: English
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Book: Contemporary Strategic Marketing by Ross Brennan, Paul Baines, Paul Garneau
ISBN Number: 0230507204, 9780230507203, 978-0230507203